Begin with the end in mind
“There are three crowns to a man….the greatest is a Shem Tov,” a Good Name.
“Have you ever heard of Momentum?”
Maxine Kaufman had recently moved to St. Petersburg, Florida, to work at the Jewish Federation of Florida’s Gulf Coast. While planning their programming, a colleague brought up Momentum.
Maxine was familiar – but her children were grown, so the opportunity to experience Momentum had passed.
Or so she thought.
“Their next question was, ‘Can you bring it to our community?’” said Maxine. “And I said yes. Absolutely.”
A year later, in November of 2019, the Federation partnered with Momentum to send their first group of participants on a MOMentum Trip to Israel – with Maxine as their Community Leader.
A trip that transforms
“I’d been to Israel before, but this was the best trip I’ve ever been on,” said Maxine. To Maxine, it felt like the all-girls camp she attended as a child. “There’s something about being with all women, not having to worry about impressing anyone or looking too done up. You feel this freedom to just focus on you and what you’re learning.”
Maxine was able to revisit her favorite place: Tzfat. Tzfat’s winding streets and elevated mysticism calmed and centered Maxine – and she was grateful to share that feeling with the women on her trip, and to introduce several of them to the Director of the International Center for Tzfat Kabbalah Rabbi Eyal Riess.
They listened to Rabbi Riess speak about Kabbalah, and each woman had the opportunity to ask the Rabbi for a personal blessing.
“One woman, who was going through a divorce, asked for guidance in finding a meaningful end to what had been a difficult time,” said Maxine. “She asked for resolve, and the ability to open up her heart again.”
That blessing took some time to manifest. Yet, a year later, that woman met someone new – “and now, she’s engaged.”
“I am very proud of what I’ve brought to this community. We’ve gotten people interested and invested in Jewish life, and I just hope that I can continue that momentum.”
A zany idea leaves a lasting legacy
Maxine’s years of service did not begin at the Federation. She has been making an impact on her community for years – and ensuring that her son’s legacy makes an impact, too.
Before moving to St. Petersburg, Maxine lived in Palm Beach and served as the Executive Director of Palm Beach Synagogue.
Maxine’s daughter, Aimee, had embarked on her own Jewish journey several years before, beginning with a gap year in Israel and culminating in a plan to make aliyah and join the Israeli Defense Forces.
Then, Maxine’s son, Evan, lost his life in a car accident. He was 21 years old.
After her brother’s death, Aimee postponed her plans for several months. Their world had shattered, but Maxine and her family still sought ways to honor Evan’s memory that were true to his positive outlook, his kindness, his energy – and his entrepreneurial spirit.
While in college, Evan imagined a themed “cereal bar” restaurant that catered to late night crowds – where towering lucite cylinders dispensed colorful breakfast cereals alongside every milk and milk substitute one could imagine.
“He had a whole business plan,” said Maxine, “but he never got to see it come to fruition.”
Evan died on Shavuot, during which Jewish people around the world celebrate by staying up late studying Torah – and fuel their all-nighter with sweets and dairy.
It gave Maxine an idea: “What greater way is there to stay up all night than with a bowl of cereal?” She reached out to the synagogue’s leadership to share Evan’s dream – and, on the first anniversary of his death, Evan’s Cereal Bar was established. To this very day, Maxine’s friends in Palm Beach still make Evan’s dream a reality each year.
Reaching out to the Jewish world
As the Executive Director of the Federation of Florida’s Gulf Coast, Maxine set out to connect her new community – an area that covers St. Petersburg, as well as the counties of Pinellas, Pasco, and Hernando – with the rest of the Jewish world.
Under Maxine’s leadership, the Federation has also reinvigorated its day camp, bringing together Jewish children from across the St. Petersburg area. During the day camp’s first year, “I was the bus counselor,” said Maxine. “Kids were coming from 60 miles away, and I did everything I could to make sure they got to camp – whether it was riding the bus because there needed to be a chaperone, or driving them myself in my own car.”
One of her most successful endeavors has been Partnership2Gether, a program that pairs American and Israeli cities to create networks of support, friendship, and understanding, and has matched St. Petersburg with Hadera, a city in northern Israel.
“I am very proud of what I’ve brought to this community. We’ve gotten people interested and invested in Jewish life, and I just hope that I can continue that momentum.”
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“There are three crowns to a man….the greatest is a Shem Tov,” a Good Name.
I love meeting so many incredible people, connecting to Momentum alumni, as well as partners and supporters. And along the way, I have the pleasure of introducing Momentum to people who may have heard about us but want to know much more.
“Gratitude unlocks the fullness of life. It turns what we have into enough and more.”
Mother to Mother Israel Unity Mission
May 13-19, 2024 | July 2-7, 2024
Join our leadership, alumnae, and our partner organizations in supporting our sisters and their families with love, strength, and taking action.
Unity Mission for Men
May 13-19, 2024
Momentum leadership, alumni and fathers of lone soldiers are embarking on this critical mission to support our fellow Israeli fathers, brothers, and their families, as we take action and bring them spiritual strength.
Apply to 2024 Fall Trips
For Jewish mothers with children age 18 and under
Participants only pay their acceptance fee and airfare
To participate in the Momentum Yearlong Journey, women must live in close proximity to a Partner Organization. See our partners list here. Please notify your Community Leader with any updates to your application
Apply to 2024 Fall Trips
Mainly for the husbands of Momentum sisters
$900 for Momentum husbands
Each man get a scholarship of $2,100-$2,400
Partner Organization contributes $700 per man
The Israeli Government does not contribute to the Men’s Trips
To participate, men must live in close proximity to a Partner Organization. See our partners list here. Please notify your Community Leader with any updates to your application
November 4-11, 2024
An exclusive, transformational, spiritual, and uplifting journey for women looking to invest in themselves and help us continue to build the Momentum movement.
Please note: This trip is not subsidized.