Sister Spotlights

Finding something better than perfection

They say that your Momentum experience will affect you in ways you never imagined. But Alisa Vass never expected that a camel, of all things, would be responsible for an emotional transformation.

“I’m someone who’s really put together and very professional,” said Alisa. But when the camel she was riding got close to the edge of a cliff in the desert, she lost it.

“I saw the edge of the cliff, and I completely panicked and unraveled,” she said. She’s always had a fear of heights, and the sheer drop and the leggy, unpredictable animal equaled a “complete and total panic attack.”

“When the other women in my group saw me flipping out, they asked what was going on, and I told them, ‘I can’t do this!’” – but instead of making fun, they were supportive and understanding, and successfully coaxed her through the experience.

Afterwards, she was able to laugh about it, and her trip mates told her they were touched to meet the more open and vulnerable Alisa – “a totally different side of me they may not otherwise have gotten the chance to see.”

If I’m not perfect, life will go on

The learning sessions focused on communication and shalom bayit, or peace at home, were one of the most important parts of Alisa’s MOMentum Trip to Israel this past May. She’s seen a difference since her return.

“I think I brought back a calmer attitude towards other people, and I’m better at letting things go and not putting as much pressure on myself to be so perfect all the time,” she said. “I learned that if I’m not perfect, life will go on. I’m definitely more patient than I was before I went – although my preteen daughter tests that all the time.”

The trip also helped clarify and crystalize her relationship with Judaism. “I didn’t realize that the way I do certain things is because I’m Jewish,” she said. “We’d talk about Jewish households, and I’d think, yes, that’s how I run my home – but I never attached that to being Jewish until Momentum.”

Alisa said she has always put an emphasis on family dinners and holiday gatherings, but the trip helped her connect those experiences to the larger Jewish community and understand why celebrating her family’s Jewishness is so vital.

“I think raising kids makes you feel more Jewish because when your kids are complaining that they want a Christmas tree, you need to have the language to explain why that isn’t what we do,” she said. “So you have to seek out and stick with being Jewish to have a conviction about what you’re not doing.”

It’s never going to be a good time

Alisa, a partner and the chief financial officer at a venture capital firm, had never been to Israel – and she almost didn’t come on this trip, either. There were a litany of reasons not to: the kids weren’t in camp yet, she traveled too much for work anyways, her husband might have a business trip, she probably couldn’t get the time off from work.

Her friend Alyson, who had also signed up for the trip, set her straight. “She said to me, ‘Alisa, it’s never going to be a good time to go on this trip, so just suck it up and say yes.’”

Her family and her job gave her the green light, so she decided to “take a leap of faith” and go – and she is so glad that she did.

“My favorite part of the trip was exploring Tsfat, which I wouldn’t have expected,” she said. “But I just loved the feeling of being there. I loved seeing the old temples and all the art, the shopping, the food… It was nice to see Judaism everywhere, in a way that I had never seen it before.”

No excuses… I’ll be back

Alisa had such a good time on her trip she’s already planning to return – on another Momentum trip! She’s volunteered to be a madricha, an alum who steps up to assist the Trip Leader and guide new participants.

“I think more people need to experience this trip,” she said. “When I talk to my friends, they say, ‘I can’t because of this or that,’ and I just say to them, you have to go. You have to learn how to prioritize this,” she said.

“What my friend told me was so perfect: Don’t let life get in the way. There’s always going to be an excuse.”

And the camels? Well, that part is optional.


Choose your Journey

Mother to Mother Israel Unity Mission
May 13-19, 2024 | July 2-7, 2024

Join our leadership, alumnae, and our partner organizations in supporting our sisters and their families with love, strength, and taking action.


Unity Mission for Men
May 13-19, 2024

Momentum leadership, alumni and fathers of lone soldiers are embarking on this critical mission to support our fellow Israeli fathers, brothers, and their families, as we take action and bring them spiritual strength.


Apply to 2024 Fall Trips
For Jewish mothers with children age 18 and under

Participants only pay their acceptance fee and airfare

To participate in the Momentum Yearlong Journey, women must live in close proximity to a Partner Organization. See our partners list here. Please notify your Community Leader with any updates to your application


Apply to 2024 Fall Trips
Mainly for the husbands of Momentum sisters

$900 for Momentum husbands

Each man get a scholarship of $2,100-$2,400

Partner Organization contributes $700 per man

The Israeli Government does not contribute to the Men’s Trips

To participate, men must live in close proximity to a Partner Organization. See our partners list here. Please notify your Community Leader with any updates to your application


November 4-11, 2024

An exclusive, transformational, spiritual, and uplifting journey for women looking to invest in themselves and help us continue to build the Momentum movement.

Please note: This trip is not subsidized.